Project Milestones
Monitor every stage of your casting and campaign process. Get instant visibility on talent outreach, client approvals, and deliverables.
Series A Funding Round Open
Revolutionizing Talent Discovery for Brands & Creators
Our platform connects brands, agencies, and creative talent using AI and smart automation — transforming how the industry collaborates and grows.
Now available on
Tailored Workflows
AI-Driven Workflows for Creatives
Easily streamline talent sourcing and casting with our smart, automated platform—designed to save time and deliver better results.
AI-Powered Talent Shortlisting
Let our advanced algorithms instantly recommend ideal talent for your briefs—eliminating hours of manual review and bias.
Campaign Management & Analytics
Track campaigns in real-time, manage all communications in one place, and get actionable performance insights for every project.
Seamless Collaboration
Connect agencies, brands, and creators via secure workspaces with instant file-sharing, approvals, and status updates—no more endless email chains.
Talent–Production Bridge
Directly connect verified talent with production houses—no middlemen, no friction. Our two-way discovery engine ensures the right creatives meet the right opportunities, faster than ever.
Script-to-Cast AI
Just drop your script — our AI reads the requirements, builds the ideal casting brief, and lets you share it across social media in one click. Minimal input, no long posts, maximum reach.
Advanced Controls
Built for Creative Industry Workflows
Castrova understands your projects, briefs, and creative files—automating talent sourcing, shortlisting, and collaboration, so your team moves at the speed of inspiration.
Team Views
See all your projects, briefs, and communications in one place—tailored for producers, agencies, or brand managers.
Advanced Search
Quickly find ideal talent, projects, or campaign assets with AI-powered search—filter by skills, experience, or availability in seconds.
Strategic Initiatives
Align your talent strategy with campaign needs. Drive growth by tracking successful collaborations and new client wins.
Flexible Workflows
Customize project flows for auditions, callbacks, and bookings—automate follow-ups and reminders, so nothing slips through the cracks.
Unified Timeline
Visualize every step from brief to wrap: see upcoming deadlines, recent activity, and performance analytics at a glance.
About Startainment Labs Ltd
Built for
Modern Talent Workflows
Our mission is to fuel enterprise growth by automating talent casting and creative collaboration at scale. Castrova’s intelligent workflows let you discover, evaluate, and engage top talent—all within a single, seamless platform.
Seamless Integration
Effortlessly connect with your existing tools and processes. Castrova integrates with leading CRMs and communication platforms, streamlining your casting and project management without the learning curve.
Reliable Performance
Experience consistent, lightning-fast workflows optimized for large-scale enterprise use. Secure, high-availability infrastructure delivers unmatched reliability for demanding creative teams.
Meet the Team
The Minds Behind Our Mission
Our team combines technology, innovation, creativity, and industry expertise to build products that solve real-world problems and create meaningful opportunities.
Shaan Naik
Co-Founder & Director
Shaan is a Co-Founder of Startainment Labs. Passionate about technology, AI, media, and entrepreneurship, he is focused on exploring new ideas and opportunities that can make a positive impact. Working alongside an experienced team of business, technology, and marketing professionals, Shaan helps shape the company's vision as it develops innovative products and services for the future.
Biraj Ghosh
Co-Founder & Product Visionary
Biraj founded PenguinApps in 2015 after gaining valuable experience with leading organisations including Reliance Entertainment. He is the visionary behind this platform, creating a modern talent discovery ecosystem that simplifies how artists, performers, and casting professionals connect and collaborate across India.
Durgesh Ahire
Co-Founder & Chief Technology Officer
Durgesh leads the platform's technical architecture and development operations. With a strong focus on innovation, scalability, and emerging technologies, he drives the engineering vision while fostering a high-performance culture that delivers reliable and future-ready solutions.
Rohit Verma
Chief Operating Officer
Rohit is a technology leader with deep expertise in product development, user experience, mobile applications, and digital transformation. He has successfully helped businesses launch and scale innovative digital products, combining technical excellence with commercial insight.
Anudeep Mishra
Creative Director & Brand Marketing Strategist
A director across web series, ads, brand films, music videos, and live shows—best known for the ZEE5 original series Loop 1147. He has directed campaigns for brands like Swiggy, Tata Sky, Volkswagen, McDonald's, and HDFC, blending creative vision with sharp execution.
Ash Naik
Strategic Growth Advisor
Ash is a serial entrepreneur with extensive experience in digital businesses, technology ventures, media, and growth strategy. He specializes in turning ideas into scalable businesses, developing partnerships, and identifying opportunities that drive long-term success.